Cigarettes Online

In the twenties of the last century, the market for hand-made cigarettes from Turkish tobacco was in decline. Cheap tobacco products from Virginia tobacco, made by machines, are in demand. Weinberg did not agree with the partner’s proposal to introduce new technologies. After the trial, Yenidje ceased to exist and Louis gave a push to Rothmans cigarettes. The efforts of the businessman are aimed at reorganizing the production and supply of cigarettes to soldiers of the army of the British Commonwealth.

In 1919, Louis attracted his son Sidney to work in the company, who developed the advertising component of his father’s business of Rothmans cigarettes. Periodicals of that time contained information about new brands of cigarettes, their price and method of purchase. The production of Rothmans cigarettes from Rhodesian tobacco, supported by the colonial policy of the British government, developed successfully. The family company opens new stores in the center of the English capital; a subsidiary is organized in India.

In 1951, Rothmans Limited began a collaboration with the South African company Rembrandt Tobacco, headed by tycoon Dr. Anton Rupert. After 4 years, Rothmans began co-production of Rothmans cigarettes with the oldest Spanish tobacco company Carreras, which eventually led to the formation of Rothmans International.

In 1972, the corporation included Carreras Rothmans from Great Britain, the West German firm Martin Brinkmann, the Belgian company Tabacofina, and the Dutch Turmac. The brand’s Rothmans cigarettes meet the optimal price-quality ratio. Taste and aromatic properties of the company’s products satisfy the needs of most consumers.