As a smoker in Australia, I have tried numerous brands of cigarettes over the years. Some have stood out for their unique flavors, while others have been loved for their affordability. However, one brand that has recently caught my attention is Bonbon cigarettes. These cigarettes have gained popularity among smokers not just for their taste and cost, but also for their distinct packaging and marketing strategies. In this article, I will delve into the world of Bonbon cigarettes, exploring their history, flavors, and impact on the cigarette industry.
History of Bonbon Cigarettes:
In 1973, Bonbon cigarettes were introduced to the Australian market by defunct company British American Tobacco (BAT). The brand quickly gained popularity, thanks to its affordable price and unique name, inspired by the French word for “candy.” In the 1980s, BAT introduced a lower-tar version of Bonbon cigarettes, catering to the health-conscious population. The brand also saw success in international markets, especially in Asia and Europe, due to its strong marketing campaigns and affordable prices.
Flavors and Varieties:
One of the reasons for the popularity of Bonbon cigarettes is their range of flavors. The brand offers a variety of flavors, ranging from the classic tobacco flavor to menthol, cherry, and even vanilla. This allows smokers to switch between different flavors and experiment with their smoking experience. Personally, I have tried the menthol and cherry flavors, and I must say, they have a smooth and satisfying taste.
The Bonbon cigarettes range also includes different varieties, such as Bonbon Classic, Bonbon Lights, and Bonbon Gold. Each variety has a different nicotine and tar content, catering to the varied preferences of smokers. The Bonbon Classic, with a nicotine content of 1.0mg and a tar content of 14mg, is perfect for those looking for a strong and robust flavor. On the other hand, Bonbon Lights, with a nicotine content of 0.6mg and a tar content of 8mg, is ideal for those who prefer a lighter smoke. This variety is also popular among beginners.
Affordability:
As mentioned earlier, one of the major reasons for the popularity of Bonbon cigarettes is their affordability. In Australia, where the prices of cigarettes are significantly high due to heavy taxes, Bonbon cigarettes provide a budget-friendly option for smokers. A pack of Bonbon Classic, with 20 cigarettes, costs approximately $20. Compared to other brands, this is significantly cheaper, making it an attractive option for budget-conscious individuals.
Marketing Strategies:
The success of any brand depends on its marketing strategies, and Bonbon cigarettes have excelled in this aspect. The brand has come up with various advertising techniques, including sponsoring music festivals and events, to reach a wider audience. They have also tapped into the social media world, leveraging platforms such as Instagram and Facebook to showcase their products and interact with their customers. This targeted marketing has helped Bonbon gain a significant following and become a popular choice among smokers.
Impact on the Cigarette Industry:
Bonbon cigarettes have certainly made their mark in the Australian cigarette industry. The brand has challenged the market dominance of big names like Marlboro and Winfield, offering a cheaper yet equally satisfying option for smokers. This has also led to other brands reducing their prices to remain competitive.
Moreover, the success of Bonbon cigarettes has sparked the introduction of other affordable cigarette brands in the market, providing more options for smokers and perhaps reducing the monopoly of high-end brands. This goes to show the power of a well-marketed and affordable brand, even in an industry dominated by giant companies.
In conclusion, Bonbon cigarettes have become a popular choice among smokers in Australia. With its range of flavors, varieties, and affordability, this brand has made its place in the highly competitive cigarette market. Its clever marketing strategies and impact on the industry show that a brand can succeed even without a huge budget, as long as they cater to the needs of their target audience. If you are a smoker in Australia, I highly recommend giving Bonbon cigarettes a try. You may just find your new favorite brand. You can buy Bonbon cigarettes here. Happy smoking!