Salem cigarettes as a competitor

The new campaign of Salem cigarettes served as a competitor to Newport, aimed at young people, and tried to steal Kool’s shrinking base of young customers. In Salem Spirit, groups …

The memorable logo of Lucky Strike cigarettes

The memorable logo of Lucky Strike cigarettes was designed by the artist Raymond Löwy, whose portfolio included the emblems of “Shell”, “Exxon”, “Coca-Cola”. At the same time, the abbreviation appeared …