The Pall Mall cigarettes brand tested and tested design and innovative ideas. In 1939, a format called “king-size” was invented, in which the length of a cigarette should be 84 mm. Subsequently, it becomes a classic size. The peak of the Pall Mall cigarettes popularity was in 1960. Then Pall Mall cigarettes become the N1 cigarette brand in the United States of America. In those days, gambling advertisements were placed on the packages. This significantly increased sales.
Since 2004, 2 organizations have been engaged in the manufacture of Pall Mall cigarettes: R.J. Reynolds Tobacco provides the U.S. domestic market. The ancient enterprise, created in 1874, is at this point in time the 2nd largest American manufacturer of cigarettes. “British American Tobacco” exports tobacco products to many countries of the world. This is a large British concern, founded more than a century ago. It produces about 200 cigarette brands, many of which are known around the world.
Tobacco product under the brand name “Pall Mall”, in addition to its rich history and solid life, has features, it should be noted the main ones:
Ideal proportions of the tobacco mixture, selected most carefully, and tobacco stuffing, carried out using new technologies. Despite the strength of cigarettes, in the process of smoking there are no unpleasant sensations and sore throat. The first cigarettesPall Mall cigarettes in the “long” format (length was 100 millimeters). In the production of these tobacco products, this size has become the new standard.
Invariable famous logo. Royal lions supporting the shield on the sides have become a recognizable element of the tutu design in the world. Over time, small changes were made. In the classical version, along the edge of the shield, the immortal saying “Per aspera ad Astra” (“Through thorns to the stars”) is applied, and along the lower edge there is a banner with another memorable phrase – “In hoc signo vinces” (“Under this banner you will win”). On some versions of the design of the tutu, the logo is depicted schematically and compactly. These inscriptions are missing.
And the eye-catching image of the tutu. Consumers are offered tobacco products in packages of juicy colors, including orange, green, red, purple and blue.