The tobacco brand of Vogue cigarettes is the standard of women’ cigarettes. They were originally positioned as female. Their appearance is associated with sophistication and lightness. The elegant design of the tutu accompanies the image being created. Even though the fragrance is typically feminine, with it the strategy of promoting the brand began. Vogue cigarettes are still the most recognized brand by women.
For the first time, light cigarettes for women appeared on the tobacco market in 1932. Thin sticks with an indescribably delicious aroma attracted all attention. They especially stood out against the background of strong male ones, in which the astringency of tobacco was preserved even in the smell of smoke.
The slogan “To be a woman in everything” conquered women’s hearts. The vogue cigarette has become an integral accessory of fashionistas, which was appreciated by the new offer from the old industry. Women were offered to become unique, to be different from men, to feel their superiority. Light options for women appeared on the market thanks to the company British American Tobacco. They were the first to focus on the growing demand among the beautiful half of humanity. Launching the advertising campaign “Seasons”, they drew attention to the new brand of their Vogue cigarettes.
The Vogue cigarettes brand has experienced many changes over the years. But only one thing has changed – the demand among women. With each stage of development, new types of Vogue cigarettes appeared. Most of them differed only in the amount of nicotine. Over time, the packaging began to change. Only the taste remained unchanged, for which the brand is valued.
Classic Vogue cigarettes. The aroma and shape refer to the 30s of the last century. This species is the strongest among the rest. Nicotine – 0.7 mg in one piece. However, the sensation is smoothed out due to the shape – the sticks are super thin. Vogue Blue is a true classic of the brand.