The Pall Mall cigarettes brand was born in 1899. These cigarettes were produced by Brutler, but in one thousand nine hundred and seven the brand was overbought by British American Tobacco. On Pall Mall cigarettes, the new owners of the brand conducted various tests and introduced all the innovations that appeared in them, which is why Pall Mall cigarettes were repeatedly modified, acquiring a different shape and taste.
By 1960, Pall Mall cigarettes had reached the peak of their popularity and acquired the most modern design at that time. Experiments conducted by British American Tobacco have paid off. In addition, at the same time, Pall Mall cigarettes have grown noticeably and increased in size from eighty-five millimeters to one hundred millimeters.
After reaching the peak of its popularity, the Pall Mall cigarettes brand was sold to Brown & Williams, but the former popularity of cigarettes has already passed, since they were produced without a filter until 1987. Only from one thousand nine hundred and eighty-seven, again thanks to british American Tobacco, the Pall Mall cigarettes brand regained its former popularity and is now sold in more than 60 countries around the world.
Pall Mall cigarettes are, first of all, a pronounced and recognizable brand. Even if you do not read the name of cigarettes on the pack, it is easy to identify the brand of cigarettes by the characteristic logo.
To date, Pall Mall cigarettes are among the most famous cigarette brands in the world. There have been ups and downs in the company’s history, but they have always remained quite popular among consumers. One of the clear successes of the brand was a new approach to distribution in the mid-2000s, which can be formulated in this way – Premium product at the average price category. The interesting point includes the organization of the company’s work. In each country, they usually deploy their production under license. This approach helps to reduce the cost of the production process. But the quality remains unchanged.